Formula E extends partnership with 360 Racing

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Immersive technology developers 360 Racing will continue to support 360° video for Formula E. The partnership, which was launched last year, provides fans with a 360 degrees look at the series from the drivers’ perspective.

The new Formula E app, launched at the start of the month, allows fans to get closer to the racing, with live streaming during the race from 360-degree cameras onboard four cars.

Ali Russell, Director of Media and Strategic Partnerships at Formula E, said, “This new App will allow our fans to get up close to the action and feel a part of the experience whether at the track, watching at home or even on the move.”

The Qualcomm® Snapdragon™ 805, a Qualcomm Technologies, Inc. product, will power the camera system and enable end-to-end 4K Ultra HD mobile experiences for the fans.

“It’s an honour to work with Formula E and Qualcomm Technologies on delivering 360° video technology that will engage the users in this unique racing series like nothing else seen before,” said Dmitry Kozko, President of 360 Racing and its sister company, IC Real Tech. “Fans will be able to immerse themselves into the on-board cameras and look around freely as they would if there were in the car next to the pilots.”

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Image courtesy of FIA Formula E Media

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