Electronics giant Panasonic is the latest big brand to join the Formula E world. The company will be sponsoring Dragon Racing for the remainder of season two.
With Formula E leading the way through the change in the automotive world, the likes of Panasonic showing an interest just goes to show how seriously the championship is being taken.
“As a leading technology innovator and manufacturer, we are pleased to help support this forward-looking sport that will pave the way for tomorrow’s automotive technologies,” said Jeff Howell, President of Panasonic Industrial Devices Sales Company of America.
Panasonic will be teaming up with Mouser Electronics for the deal, with Mouser co-sponsoring Dragon Racing.
“Panasonic has been one of our valued partners in business for many years, and we are excited to welcome this outstanding company to this cutting edge racing endeavour,” said Todd McAtee, Vice President of Americas Business Development for Mouser Electronics.