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HWA AG join Formula E as a customer team

What might have been Formula E’s worst kept secret of the past few weeks is now official: HWA AG will join the electric racing series as a new customer team next season.

The prestige-filled name of HWA is not new to Formula E though; they are currently providing the Monaco-based Venturi Formula E team with technical support. Their collaboration is set to deepen in time for the 2018/19 season as the new German outfit will receive Venturi powertrains.

“Not only does Formula E have a new-look and unique visual identity for season five, with the futuristic next generation car – but we also have exiting news with a new team entering the ABB FIA Formula E Championship in HWA AG”, announced Formula E founder and CEO Alejandro Agag today. “It’s rewarding to see a name so synonymous with racing join the already impressive and growing list of teams and manufacturers competing in Formula E. They have a proven track record in other categories and will surely push to replicate similar achievements in Formula E as we enter a new era of fully-electric racing. I’m glad to welcome Ulrich and HWA AG to the Formula E family. I’m eager to see them hit the track as a customer team later this year.”

Ulrich Fritz, CEO if HWA AG, was equally excited: “Formula E is a completely new motorsport discipline with extremely tough competition. It’s a challenge that we’re very happy to rise to. HWA AG are the most successful team ever in DTM history. Our goal is to continue the company’s success story in Formula E. At the same time, Formula E with its unique concept offers a completely new perspective on the future for motorsport.”

The German has also been clear about why HWA decided to join the electric racing series: “The series is characterised by its innovative pioneering spirit and by its willingness to develop new ways of interacting with the fans. The street races in the heart of some of the world’s largest and most important cities open-up many opportunities to appeal to an entirely new audience and to get them fired up for racing and for sustainable technologies of the future. In combination with the fierce competition on the race track, this is the perfect platform to demonstrate our core competencies on a global stage and to measure ourselves against the best teams.”

About Antonia Grzelak
Toni is the founder and CEO of Apart from taking care of management and marketing, she acts as the editor-in-chief and is responsible for ERN's content strategy. Furthermore, she is our very own caffeine addict and is barely ever seen without a huge coffee mug in her hand.